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portada International Marketing Planning - an Analysis of Burger King
Type
Physical Book
Publisher
Author
Language
English
Pages
56
Format
Paperback
ISBN13
9783656352815

International Marketing Planning - an Analysis of Burger King

Md Rajibul Hasan (Author) · Grin Verlag · Paperback

International Marketing Planning - an Analysis of Burger King - Md Rajibul Hasan

New Book Imported to Austria
Delivery: 09 Sep - 11 Sep Shipping: 14 to 15 business days.
26,87 €
Import costs and 10% VAT included in the price ✅
26,87 €

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Synopsis "International Marketing Planning - an Analysis of Burger King"

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King's strategy will respond to the needs of Bangladeshi customers and moreover discuss if there are any opportunities available for Burger King to establish itself in Bangladesh, given the attractive environment of Bangladesh. Burger King, which is known as BK is the second largest fast food hamburger chain in the world. It is operating in more 12,200 places and serving over 11 million customers daily in 76 countries and territories worldwide. In addition, almost 90 percent of the Burger King restaurants are possessed and operated by independent franchisees. (Burger King Website, 2011)

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