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portada International Marketing in the Network Economy: A Knowledge-Based Approach
Type
Physical Book
Author
Publisher
Language
English
Pages
254
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.32 kg.
ISBN13
9781349354085
Categories

International Marketing in the Network Economy: A Knowledge-Based Approach

F. Kohlbacher (Author) · Palgrave MacMillan · Paperback

International Marketing in the Network Economy: A Knowledge-Based Approach - Kohlbacher, F.

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Synopsis "International Marketing in the Network Economy: A Knowledge-Based Approach"

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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