Interactive Design in Print Media: Experience and Engagement in a Digital World - Marco Neves

Printed media has long been a cornerstone of communication, but what happens when it intersects with the world of interactive media? This title investigates traditional print materials and their relationship with digital interaction. As this design space considers how to engage future users, it offers researchers and professionals an exciting opportunity to redefine the boundaries of design and interactive systems.

This book offers guidance and inspiration needed to transform how we think about and design interactive experiences. It provides a comprehensive exploration of the opportunities, challenges, and future possibilities of interactive print media. Readers will learn how to integrate digital features into printed formats, transforming static media into rich and dynamic experiences. Detailed discussions of key topics, practical strategies and international case studies are delivered with a theoretical framework to create hybrid designs is included. Readers of this book will develop valuable insights to help them innovate and stay ahead in the fast-moving world of design, digital media and human-computer interaction.

Interaction Design in Print Media: Experience and Engagement in a Digital World is an ideal read for professionals in interaction design, graphic design, human-computer interaction, product/systems design, and UX design.