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portada Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies
Type
Physical Book
Publisher
Author
Language
English
Pages
544
Format
Paperback
Dimensions
21.0 x 14.8 x 3.3 cm
Weight
0.76 kg.
ISBN13
9783030978792
Categories

Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies

Singh Dadwal, Sumesh ; Jahankhani, Hamid ; Hassan, Azizul (Author) · Palgrave MacMillan · Paperback

Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies - Singh Dadwal, Sumesh ; Jahankhani, Hamid ; Hassan, Azizul

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Synopsis "Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies"

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.

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