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portada Innovative actions in institutional memory communication: 100 years of CPF. How to innovate in institutional memory communication
Type
Physical Book
Publisher
Author
Year
2025
Language
English
Pages
160
Format
Paperback
Dimensions
22.00 x 15.00 cm
ISBN13
9786200737991

Innovative actions in institutional memory communication: 100 years of CPF. How to innovate in institutional memory communication

João De Deus Dias Neto (Author) · Our Knowledge Publishing · Paperback

Innovative actions in institutional memory communication: 100 years of CPF. How to innovate in institutional memory communication - João de Deus Dias Neto

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Synopsis "Innovative actions in institutional memory communication: 100 years of CPF. How to innovate in institutional memory communication"

This work focuses on institutional memory studies in the field of organizational communication. It identifies and points out types of communication innovations present in the CPFL 100 Years Project (2012), awarded by ABERJE in 2013. It presents actions, events, and products generated: thirty-four communication processes. It applies content analysis and establishes categories of innovation applied in communication processes, according to studies by Regina Rossetti (2013). The sample consists of seven outstanding actions from the CPFL 100 Years Project, characterized as innovative or innovated communication, according to the categories adopted. It concludes that there is innovation in the CPFL 100 Years Project. Creativity, alteration, transformation, modification, multiplication, leap, rupture, innovative subject, innovated object, and other striking characteristics characterized innovation in the communication of institutional memory. The research results highlight the presence of quantitative innovation attributed to the number of products, events, and actions developed and executed by the CPFL 100 Years Project, which totaled thirty-four communication processes and the multiplicity of languages present in the project's products and actions.

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