Name: Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications
Price: 119.37 EUR
Availability: InStock
Author: Vrontis, Demetris ; Weber, Yaakov ; Thrassou, Alkis
ISBN: 9783030081386

portada Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications

Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications

Type

Physical Book

Publisher

Palgrave MacMillan

Author

Vrontis, Demetris ; Weber, Yaakov ; Thrassou, Alkis

Language

English

Pages

296

Format

Paperback

Dimensions

21.0 x 14.8 x 1.7 cm

Weight

0.38 kg.

ISBN13

9783030081386

Synopsis "Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications"

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

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Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications - Vrontis, Demetris ; Weber, Yaakov ; Thrassou, Alkis

Synopsis "Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications"

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