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portada Hr and Marketing Analytics
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9786207651061

Hr and Marketing Analytics

Jagan Mohan Reddy Adama; Sindu Menda (Author) · Ks Omniscriptum Publishing · Paperback

Hr and Marketing Analytics - Jagan Mohan Reddy Adama; Sindu Menda

New Book Imported to Austria
Delivery: 11 Sep - 15 Sep Shipping: 13 to 14 business days.
60,38 €
Import costs and 10% VAT included in the price ✅
60,38 €

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Synopsis "Hr and Marketing Analytics"

"HR and Marketing Analytics" explores the strategic application of data analytics in the context of human resources and marketing to enhance organizational performance. The book delves into the ways in which organizations can profitably utilize big data, predictive analytics, and machine learning in order to maximize recruitment procedures, enhance employee engagement, and streamline employee management. Within the domain of marketing, it encompasses methodologies for scrutinizing consumer behaviour, assessing the efficacy of campaigns, and formulating focused marketing strategies. The book illustrates through case studies and real-world illustrations how data-driven decision-making can result in increased consumer loyalty, employee satisfaction, and operational efficiency. It offers pragmatic perspectives and resources for practitioners aiming to leverage the capabilities of analytics in these pivotal domains of business.

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The book is written in English.

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The binding of this edition is Paperback.

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