How to Sell Any Home Even the Hard to Sell: Go from for Sale to Sold
Craig, Alex
Synopsis "How to Sell Any Home Even the Hard to Sell: Go from for Sale to Sold"
To sell your home, you need one thing to be present. Without it, selling your home is difficult, if not, near impossible. What is that one thing you need to be present?It's a motivated and qualified buyer. That's all it takes. Think about it for a second... it's a motivated and qualified buyer who buys a home. The motivated and qualified buyer has a strong desire to buy - often because of retirement, relocation, divorce, or some other life event that is forcing them to move - and the means to buy. Unmotivated buyers will look at homes all day long and never make an offer.If you can get a ton of qualified and motivated home buyers to tour your home, you can sell your home faster and for more money than similar homes in your neighborhood - even if your home isn't considered to be the most desirables because of its layout, location, or other factors. When you stop to think about it, the more eyeballs on your home, the higher our odds of getting an offer. Possibly multiple offers.You might believe that its the market that creates motivated and qualified home buyers. While it certainly influences the number of qualified home buyers, it's possible to find enough motivated and qualified home buyers in any market... even the worst real estate markets, like those in 2008 through 2012. I know this is true because homes sold that weren't foreclosures or short sales. Everyday-homeowners who had enough equity in their home wanted to sell and buy a new home on a discount. There were plenty of homes that needed to sell because of a divorce and they sold to a motivated and qualified home buyer.In this book, we're going to layout our formula for generating tons of qualified and motivated home buyers who are kicking down your door practically begging to see it and make an offer. I'm going to show you how you can build a solid marketing plan built around the perfect strategy. Before I dive into all of that, I want to take a second to share with you why I wrote this book.
