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portada Harnessing Social Media for Agricultural Information in Africa
Type
Physical Book
Publisher
Author
Language
English
Pages
56
Format
Paperback
ISBN13
9786208225735

Harnessing Social Media for Agricultural Information in Africa

Justin Ushahemba Ikpeakor; Dooshima Stephanie Bem; Ushie Emmanuel Adie (Author) · Lap Lambert Academic Publishing · Paperback

Harnessing Social Media for Agricultural Information in Africa - Justin Ushahemba Ikpeakor; Dooshima Stephanie Bem; Ushie Emmanuel Adie

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Synopsis "Harnessing Social Media for Agricultural Information in Africa"

The book examines the transformative potential of social media in the agricultural sector across Africa, highlighting both its opportunities and challenges. The book discusses how social media can enhance market access, provide cost-effective marketing solutions, and facilitate real-time communication between farmers and consumers, ultimately improving agricultural productivity. However, it also addresses significant barriers such as limited internet connectivity, a lack of training in digital literacy, and the risk of information overload. To maximize the benefits of these platforms, the book emphasizes the need for targeted training programs that equip farmers with essential skills in content creation, networking strategies, and effective use of social media tools. By advocating for a strategic approach to integrating social media into agricultural practices, the book emphasizes its potential to foster collaboration, enhance communication, and improve outcomes for farmers across the continent.

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The book is written in English.

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The binding of this edition is Paperback.

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