Name: Handbook on Mass Media in the United States: The Industry and its Audiences
SKU: 51842736
Price: 119.35 EUR
Availability: InStock
Author: Brown Carpenter; Erwin Thomas

portada Handbook on Mass Media in the United States: The Industry and its Audiences

Handbook on Mass Media in the United States: The Industry and its Audiences

Type

Physical Book

Publisher

Greenwood

Author

Brown Carpenter; Erwin Thomas

Year

1994

Language

English

Pages

342

Format

Hardcover

ISBN13

9780313278112

Synopsis "Handbook on Mass Media in the United States: The Industry and its Audiences "

This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts. Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences.

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Handbook on Mass Media in the United States: The Industry and its Audiences - Brown Carpenter; Erwin Thomas

Synopsis "Handbook on Mass Media in the United States: The Industry and its Audiences "

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