GYM BROS AND DANDIES. The Evolution of Masculinity and Appearance - Karmen Samson

What ties the gym bro's pursuit of perfection to the 19thcentury dandy's style obsession, and what does it reveal about evolving masculinity?

Gym Bros and Dandies: The Evolution of Masculinity and Appearance examines the parallels between 19thcentury dandyism and modern gym culture. Both focus on appearance and societal validation, with Beau Brummell's self-fashioning echoing today's gym bro regimen in the pursuit of idealized masculinity. This book examines how historical sartorial practices, visual culture, and fi tness culture intersect, revealing how male identity and power dynamics are constructed, represented, and reinforced. It furthermore critiques how these ideals impact self-esteem, societal expectations, and traditional masculinity's evolution.

This resource is ideal for students and educators in fashion and personal style studies, as well as aspiring designers and professionals in the global fashion and design industries.