Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Pages
182
Format
Hardcover
Dimensions
21.0 x 14.8 x 1.3 cm
Weight
0.39 kg.
ISBN13
9783030730062
Categories

Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation

Ogechi Adeola (Illustrated by) · Robert E. Hinson (Illustrated by) · Isaiah Adisa (Illustrated by) · Palgrave MacMillan · Hardcover

Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation - Hinson, Robert E. ; Adeola, Ogechi ; Adisa, Isaiah

Cheaper New Book Imported to Austria
Delivery: 26 Aug - 03 Sep Shipping: 13 to 17 business days.
73,45 €
Faster New Book Imported to Austria
Delivery: 14 Aug - 18 Aug Shipping: 5 to 6 business days.
97,36 €
Import costs and 10% VAT included in the price ✅
73,45 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation "

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed 'greenness' in all their marketing activities.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews