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portada Go Glocal: The Definitive Guide to Success in Entering International Markets
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
242
Format
Hardcover
ISBN13
9781544510538
Categories

Go Glocal: The Definitive Guide to Success in Entering International Markets

Craig Maginness (Author) · Lioncrest Publishing · Hardcover

Go Glocal: The Definitive Guide to Success in Entering International Markets - Craig Maginness

New Book Imported to Austria
Delivery: 14 Aug - 18 Aug Shipping: 4 to 5 business days.
35,58 €
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35,58 €

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Synopsis "Go Glocal: The Definitive Guide to Success in Entering International Markets "

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go “glocal.” In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it’s important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

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