Name: Global Strategic Management in Advertising Industry: A Case Study
SKU: 56648804
Price: 35.77 EUR
Availability: InStock
Author: Tshilomb Jk, Joseph
ISBN: 9781702590266

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Global Strategic Management in Advertising Industry: A Case Study

Type

Physical Book

Author

Joseph Tshilomb Jk

Publisher

Independently Published

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.3 cm

Weight

0.08 kg.

ISBN13

9781702590266

Synopsis "Global Strategic Management in Advertising Industry: A Case Study"

This study examines the patterns and trends on both the theory and practice in the field of Strategic Management in the Global Adversing Industry. Strategy is considered as an appeal to rational decision-making rather than to instinct.In a business organisation, such performances will focus on creating value for profit and guiding the company towards the future in a chaging environment. This study look at the drivers of the changes in the Global Advertising Industry and proposes some solutions for management issues in this industry.

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Global Strategic Management in Advertising Industry: A Case Study - Tshilomb Jk, Joseph

Synopsis "Global Strategic Management in Advertising Industry: A Case Study"

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