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portada Gender After Gender in Consumer Culture
Type
Physical Book
Publisher
Author
Language
English
Pages
174
Format
Paperback
ISBN13
9780367646233
Edition No.
1

Gender After Gender in Consumer Culture

E. Tissier-Desbordes (Editor) Luca M. Visconti (Editor) (Author) · Routledge · Paperback

Gender After Gender in Consumer Culture - E. Tissier-Desbordes (Editor) Luca M. Visconti (Editor)

New Book Imported to Austria
Delivery: 19 Aug - 21 Aug Shipping: 13 to 14 business days.
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Synopsis "Gender After Gender in Consumer Culture "

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person's sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

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