Name: From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia
Price: 28.30 EUR
Availability: InStock
Author: Crawford, Michael
ISBN: 9781544541839

portada From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

Type

Physical Book

Author

Michael Crawford

Publisher

Lioncrest Publishing

Language

English

Pages

216

Format

Paperback

Dimensions

21.6 x 14.0 x 1.2 cm

Weight

0.28 kg.

ISBN13

9781544541839

Synopsis "From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia"

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. From the Mouse's House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.

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From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia - Crawford, Michael

Synopsis "From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia"

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