Name: From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era
Price: 39.48 EUR
Availability: InStock
Author: Hassler, Marco
ISBN: 9783952546932

portada From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era

From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era

Type

Physical Book

Author

Marco Hassler

Publisher

Velyoo

Language

English

Pages

248

Format

Hardcover

Dimensions

24.4 x 17.0 x 1.6 cm

Weight

0.59 kg.

ISBN13

9783952546932

Synopsis "From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era "

With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurturesIn this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era - Hassler, Marco

Synopsis "From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era "

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