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portada Fashion Brand Stories
Type
Physical Book
Author
Publisher
Language
English
Pages
216
Format
Paperback
Dimensions
23.4x15.6x2.5 cm
Weight
0.45 kg.
ISBN13
9781350135543
Edition No.
0003
Categories

Fashion Brand Stories

Joseph H. Hancock II (Author) · Bloomsbury Visual Arts · Paperback

Fashion Brand Stories - Hancock II, Joseph H.

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Synopsis "Fashion Brand Stories"

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's(R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

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The book is written in English.

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The binding of this edition is Paperback.

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