Essential Economics - Matthew Parkin;Melanie Powell;Kent Matthews

Providing an undiluted presentation of economic principles and models, this text will help you to think like an economist.

It covers the most important central ideas, topics and economic theories that all business students and non-economic majors should understand with the same rigour found in a specialist economics text.

With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting.  

If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin’s books are read by over a million students around the world, so you’ll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.

This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text.

Need extra support?

This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyEconLab.

You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668). Alternatively, buy access online at www.MyEconLab.com.

For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator