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portada Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
216
Format
Hardcover
ISBN13
9781789730708
Categories

Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent

Sjoerd Gehrels (Author) · Emerald Group Pub Ltd · Hardcover

Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent - Sjoerd Gehrels

New Book Imported to Austria
Delivery: 14 Aug - 18 Aug Shipping: 4 to 5 business days.
132,93 €
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132,93 €

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Synopsis "Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent "

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. <div></div><div>With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. </div><div></div><div>For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.</div>

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