Name: Emotional Technologies. How Techno-Capitalism Exploits Our Subjectivity
Price: 14.15 EUR
Availability: InStock
Author: Eva Illouz
ISBN: 9781509575206

portada Emotional Technologies. How Techno-Capitalism Exploits Our Subjectivity

Emotional Technologies. How Techno-Capitalism Exploits Our Subjectivity

Type

Physical Book

Author

Eva Illouz

Publisher

Polity

Year

2026

Language

English

Pages

100

Format

Paperback

ISBN13

9781509575206

Emotional Technologies. How Techno-Capitalism Exploits Our Subjectivity

Eva Illouz (Author) · Polity · Paperback

New Book Imported to Austria

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14,15 €

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14,15 €

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Synopsis "Emotional Technologies. How Techno-Capitalism Exploits Our Subjectivity"

Technology is conventionally viewed as dehumanizing. Yet, as this concise book shows, it has become uniquely emotional, continuously tapping into and eliciting a great variety of emotions. From emojis, GIFs, likes, influencers, meditation apps and virtual worlds, technology increasingly mimics and extends emotional life, turning feelings into quantifiable data and yielding extraordinary profits. Techno-capitalism, Eva Illouz argues, no longer mines the soil by extracts value from the self and subjectivity, transforming emotional energy into capital. This machinic intimacy between humans and technology integrates economy, culture and psychology into one single matrix, making emotions into the new economic pipelines of techno-capitalism. These claims are backed by economic data that reveal the extraordinary profitability of emotions.

The emotionalism of technology has profound effects: the loss of experience, loneliness crowded with vicarious interactions and leisure, and the replacement of reality by the performance of authenticity. Through a variety of examples - social media, gaming, and TV series like Black Mirror - Illouz explores the mechanisms through which the emotional self has become the main economic resource of capitalism, a world where out feelings pass through machines and are manufactured, measured and sold by them.

Eva Illouz

(Author)

View Author's Page

Eva Illouz, born on April 30, 1961 in Fez, Morocco, is a Franco-Israeli sociologist and writer specialized in the history of emotional life and the impact of capitalism on culture. Currently, she is a professor of sociology and anthropology at the Hebrew University of Jerusalem and has been a director of studies at the École des Hautes Études en Sciences Sociales (EHESS) in Paris. Her research focuses on the commodification of emotions and "affective capitalism".

Among her most notable works are "Cold Intimacies: The Making of Emotional Capitalism" (2007), "Why Love Hurts" (2012), and "Happycracy: How the Science and Industry of Happiness Control Our Lives" (2019), the latter co-written with Edgar Cabanas. These works belong to the genre of sociology and have been translated into numerous languages, consolidating her international reputation.

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