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portada Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Type
Physical Book
Publisher
Author
Language
English
Pages
452
Format
Paperback
Dimensions
25.4x17.8x2.3 cm
Weight
0.78 kg.
ISBN13
9781799822219
Categories

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Soares, Ana Maria ; Elmashhara, Maher Georges (Author) · Business Science Reference · Paperback

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior - Soares, Ana Maria ; Elmashhara, Maher Georges

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Synopsis "Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior"

Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

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