Name: Emotional Marketing in Insurance Sector
SKU: 59796562
Price: 117.91 EUR
Availability: InStock
Author: Sharma, Namratha ; Rao, P. Purushotham
ISBN: 9786207469253

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portada Emotional Marketing in Insurance Sector

Type

Physical Book

Author

Namratha Sharma

P. Purushotham Rao

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

308

Format

Paperback

Dimensions

22.9x15.2x1.8 cm

Weight

0.45 kg.

ISBN13

9786207469253

Synopsis "Emotional Marketing in Insurance Sector"

In emotional marketing, a single emotion is used to engage the viewer and encourage a purchase. Emotional marketing incorporates feelings like pleasure, anxiety, or rage to stir up an emotional reaction in the target market.The book is broadly focused on two major area a. Emotional Purchase Intention, where analysis is performed based on intentions of customers and b. Emotional Customer Purchase Intention, where analysis is focused on role of Insurance agent using emotions and selling insurance product. The result on how mediating effect of Emotional Marketing and Emotional Brand Association of consumer when buying an insurance product and mediating effect of Emotional Persuasion and Emotional Promotion by insurance agent while selling an insurance product.

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Emotional Marketing in Insurance Sector - Sharma, Namratha ; Rao, P. Purushotham

Synopsis "Emotional Marketing in Insurance Sector"

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