Name: Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers
Price: 35.98 EUR
Availability: InStock
Author: Barrish, Christopher ; Wilson, Rick
ISBN: 9781795220101

portada Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers

Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers

Type

Physical Book

Author

Rick Wilson

Illustrated by

Christopher Barrish

Publisher

Independently Published

Language

English

Pages

210

Format

Paperback

Dimensions

22.9 x 15.2 x 1.2 cm

Weight

0.31 kg.

ISBN13

9781795220101

Synopsis "Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers"

Doing business in an Amazon world requires more than short-sighted "tips and tricks" which leave retailers chasing the tail of a trillion-dollar dragon they'll never beat. If independent ecommerce as we know it is going to survive, we must smash our preconceptions about product value, shopping experiences, and "minimum viable" software solutions in the shadow of major retail marketplaces. As CEO of the Miva ecommerce platform, Rick Wilson's experience overseeing solutions for thousands of successful enterprise, SMB, and DIY businesses has already facilitated more than 100 billion dollars in online transactions. Now, he draws upon that real-world problem solving to suggest a winning basis for sustainable, profitable online selling. This freewheeling conversation gets to the core of foundational ecommerce concepts like: The magical relationship between margin, solution-value, and product positioning The true cost of operational friction around an ecommerce business, and how to erase it How to leverage an ad spend into marketing that actually speaks to customer pain pointsThe existential crises which every online business faces as it scales from 1 to 5 to 50 to 500 employeesWhat it takes to be an ecommerce "unicorn" in 2019 and beyondFind out what a truly DRAGONPROOF approach means for your business, in this accessible, essential battle plan for all ecommerce pros.

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Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers - Barrish, Christopher ; Wilson, Rick

Synopsis "Dragonproof Ecommerce: You Vs. Amazon - How To Protect Your Online Business, Products, And Customers"

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