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portada Doing Business in Asia
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
312
Format
Hardcover
ISBN13
9781526494504
Edition No.
1
Categories

Doing Business in Asia

Gabriele Suder; Terence Tsai; Sumati Varma (Author) · Sage Publishing Ltd · Hardcover

Doing Business in Asia - Gabriele Suder; Terence Tsai; Sumati Varma

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Synopsis "Doing Business in Asia "

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.  Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.

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