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portada Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication
Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational CommunicationDiscourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational CommunicationDiscourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
324
Format
Paperback
Weight
1.05
ISBN13
9783034305914
Categories

Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication

Gotti, Maurizio ; Evangelisti Allori, Paola ; Garzone, Giuliana Elena (Author) · Peter Lang Group Ag, International Academic P · Paperback

Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication - Gotti, Maurizio ; Evangelisti Allori, Paola ; Garzone, Giuliana Elena

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Synopsis "Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication"

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

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