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portada Digital Marketplaces Unleashed
Type
Physical Book
Publisher
Author
Language
English
Pages
968
Format
Hardcover
ISBN13
9783662492741
Edition No.
1

Digital Marketplaces Unleashed

Linnhoff-Popien Claudia|Schneider Ralf|Zaddach Michael (Author) · Springer · Hardcover

Digital Marketplaces Unleashed - Linnhoff-Popien Claudia|Schneider Ralf|Zaddach Michael

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Synopsis "Digital Marketplaces Unleashed"

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

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The book is written in English.

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The binding of this edition is Hardcover.

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