Name: Die Psychologie des Überzeugens: Wie sie Sich Selbst und Ihren Mitmenschen auf die Schliche Kommen (in German)
Price: 48.37 EUR
Availability: InStock
Author: Robert Cialdini
ISBN: 9783456857206

portada Die Psychologie des Überzeugens: Wie sie Sich Selbst und Ihren Mitmenschen auf die Schliche Kommen (in German)

Die Psychologie des Überzeugens: Wie sie Sich Selbst und Ihren Mitmenschen auf die Schliche Kommen (in German)

Type

Physical Book

Author

Robert Cialdini

Publisher

Hogrefe Ag,

Language

German

Format

Hardcover

ISBN13

9783456857206

Die Psychologie des Überzeugens: Wie sie Sich Selbst und Ihren Mitmenschen auf die Schliche Kommen (in German)

Robert Cialdini (Author) · Hogrefe Ag, · Hardcover

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Robert Cialdini

(Author)

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Robert B. Cialdini (Wisconsin in 1945), is an American psychologist, researcher, and writer, widely recognized for his studies on persuasion and influence. Considered a global authority in applied social psychology, his ideas have had a huge impact on the world of marketing, politics, and communication. Cialdini has been a professor at Arizona State University and has received multiple academic distinctions for his research and dissemination work. His work has influenced both the academic and business realms, helping to understand how people make decisions and how they can be ethically guided. His most influential work is Influence: The Psychology of Persuasion, published in 1984, where he presents six key principles of persuasion that have become a mandatory reference.

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