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portada Developing Successful Sport Marketing Plans
Type
Physical Book
Author
Year
2019
Language
English
Pages
208
Format
Paperback
ISBN13
9781940067346

Developing Successful Sport Marketing Plans

Dr. David K Stotlar; Mark S Nagel (Author) · · Paperback

Developing Successful Sport Marketing Plans - Dr. David K Stotlar; Mark S Nagel

New Book Imported to Austria
Delivery: 16 Sep - 21 Sep Shipping: 14 to 16 business days.
78,11 €
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78,11 €

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Synopsis "Developing Successful Sport Marketing Plans "

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

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The book is written in English.

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The binding of this edition is Paperback.

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