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portada Data-Driven Customer Engagement: Mastering Martech Strategies for Success
Type
Physical Book
Publisher
Author
Language
English
Pages
359
Format
Hardcover
ISBN13
9783031642944
Edition No.
2024th

Data-Driven Customer Engagement: Mastering Martech Strategies for Success

Ralf Strauss (Author) · Springer · Hardcover

Data-Driven Customer Engagement: Mastering Martech Strategies for Success - Ralf Strauss

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Synopsis "Data-Driven Customer Engagement: Mastering Martech Strategies for Success"

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.

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The binding of this edition is Hardcover.

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