Data Analysis - Lijiang Shen

Volume 2 of Quantitative Research Methods in Communication Science covers statistical methods, specialized methods, and computer-assisted data analysis. The book concludes with an epilogue discussing future directions of quantitative research methods in communication science. The section on statistical methods includes chapters on ANOVA/regression, latent cluster/profile analysis, mediation and moderation analysis, dyadic data analysis, multilevel modeling, structural equation modeling, longitudinal data analysis, models of within-individuals change over time, meta-analysis and research synthesis, and Bayesian methods. The section on specialized methods includes chapters on virtual reality, eye-tracking, neuroimaging methods, and physiological methods. The section on computer-assisted data analysis includes chapters on textual data analysis, agent-based modeling, semantic network analysis, machine learning, visual/image processing, and video processing. This volume is the second of two that coverstate-of-the-art quantitative communication research methods.

This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.