Name: Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape
Price: 57.14 EUR
Availability: InStock
Author: Phillips, Lynn ; Hughes, Mel ; Sloane, Stanton
ISBN: 9781665754903

portada Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape

Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape

Type

Physical Book

Author

Publisher

Language

English

Pages

242

Format

Paperback

Dimensions

27.9 x 21.6 x 1.7 cm

Weight

0.76 kg.

ISBN13

9781665754903

Synopsis "Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape"

The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.

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Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape - Phillips, Lynn ; Hughes, Mel ; Sloane, Stanton

Synopsis "Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape"

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