Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Cultural Identity and Globalization in the Dynamics of Brand Management
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
528
Format
Paperback
Dimensions
25.40 x 17.80 x 2.70 cm
ISBN13
9798337381633

Cultural Identity and Globalization in the Dynamics of Brand Management

Bruno Barbosa Sousa;Luzia Arantes (Author) · IGI GLOBAL SCIENTIFIC PUBLISHING · Paperback

Cultural Identity and Globalization in the Dynamics of Brand Management - Bruno Barbosa Sousa;Luzia Arantes

Cheaper New Book Imported to Austria
Delivery: 04 Sep - 11 Sep Shipping: 11 to 15 business days.
247,96 €
Faster New Book Imported to Austria
Delivery: 25 Aug - 27 Aug Shipping: 4 to 5 business days.
280,51 €
Import costs and 10% VAT included in the price ✅
247,96 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Cultural Identity and Globalization in the Dynamics of Brand Management"

In an era of globalization, brand management intersects with cultural identity and global market integration. As brands expand across borders, they become cultural symbols shaped by local values, traditions, and social norms. The challenge of maintaining a coherent global brand image and adapting to diverse cultural contexts becomes central for brand managers. Understanding how cultural identity influences consumer perceptions, and how globalization reshapes those identities, may reveal how brands successfully balance standardization with cultural sensitivity to remain authentic, relevant, and competitive in an interconnected world. Cultural Identity and Globalization in the Dynamics of Brand Management explores the dynamics of brand management in an increasingly globalized and culturally diverse marketplace. It examines how brands construct and communicate identity across borders, adapt to local cultural nuances, and develop strategies that balance global consistency with regional relevance. This book covers topics such as sociology, digital technology, and consumer loyalty, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews