Name: Creative Strategy in Advertising
SKU: 19924498
Price: 123.00 EUR
Availability: InStock
Author: Drewniany, Bonnie L. ; Jewler, A. Jerome
ISBN: 9781133307266

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portada Creative Strategy in Advertising

Type

Physical Book

Author

Bonnie L. Drewniany

A. Jerome Jewler

Publisher

Cengage Learning

Year

2013

Language

English

Pages

336

Format

Paperback

Dimensions

25.1x20.3x1.8 cm

Weight

0.59 kg.

ISBN

1133307264

ISBN13

9781133307266

Edition No.

0011

Synopsis "Creative Strategy in Advertising"

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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Creative Strategy in Advertising - Drewniany, Bonnie L. ; Jewler, A. Jerome

Synopsis "Creative Strategy in Advertising"

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