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portada Creating new Markets in the Digital Economy
Type
Physical Book
Year
2014
Language
English
Pages
260
Format
Hardcover
ISBN13
9781107049352

Creating new Markets in the Digital Economy

Irene C. L. Ng (Author) · Cambridge University Press · Hardcover

Creating new Markets in the Digital Economy - Irene C. L. Ng

New Book Imported to Austria
Delivery: 12 Oct - 14 Oct Shipping: 5 to 6 business days.
159,54 €
Import costs and 10% VAT included in the price ✅
159,54 €

Synopsis "Creating new Markets in the Digital Economy "

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

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The book is written in English.
The binding of this edition is Hardcover.

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