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portada Corporate Communication: A Guide to Theory and Practice
Type
Physical Book
Publisher
Author
Language
English
Pages
360
Format
Paperback
ISBN13
9781529600025
Edition No.
7

Corporate Communication: A Guide to Theory and Practice

Joep Cornelissen (Author) · Sage Publishing · Paperback

Corporate Communication: A Guide to Theory and Practice - Joep Cornelissen

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Synopsis "Corporate Communication: A Guide to Theory and Practice "

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: - changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams - the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok - the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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