Name: communicating business responsibility
SKU: 9135129
Price: 34.58 EUR
Availability: InStock
Author: Conaway, Roger N.
ISBN: 9781606493243

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portada communicating business responsibility

Type

Physical Book

Author

Roger N. Conaway

Publisher

Business Expert Press

Language

English

Pages

196

Format

Paperback

Dimensions

22.9x15.2x1.1 cm

Weight

0.27 kg.

ISBN

1606493248

ISBN13

9781606493243

Synopsis "communicating business responsibility"

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

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communicating business responsibility - Conaway, Roger N.

Synopsis "communicating business responsibility"

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