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portada Click Here. The Art and Science of Digital Marketing and Advertising
Type
Physical Book
Publisher
Year
2025
Language
English
Format
Paperback
Dimensions
15.30 x 23.50 x 3.00 cm
ISBN13
9781035434107

Click Here. The Art and Science of Digital Marketing and Advertising

Alex Schultz (Author) · Wildfire · Paperback

Click Here. The Art and Science of Digital Marketing and Advertising - Alex Schultz

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Synopsis "Click Here. The Art and Science of Digital Marketing and Advertising"

Growth is good. But how do you achieve growth for your business in the digital age?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta

"Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?

Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.



Growth is good. But how do you achieve growth for your business in the digital age?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta

"Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?

Alex Schultz''s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.

Alex Schultz
  (Author)
View Author's Page
Alex Schultz (él) es director de marketing y vicepresidente de análisis de Meta, puesto que desempeña desde 2020. Supervisa los departamentos de marketing, análisis de productos, experiencia global, estadísticas y contenido a nivel mundial. Como vicepresidente de análisis, Alex creó y dirige los equipos de ciencia de datos e ingeniería de datos de Meta, que se encargan de definir la estrategia, ofrecer inteligencia empresarial y competitiva, y fomentar el crecimiento y la interacción de los usuarios. Alex aporta a su función de director casi dos décadas de experiencia en marketing de respuesta directa. Además, es responsable de la organización global de marketing que promueve los productos y los servicios de Meta entre los consumidores y empresas.

Desde que se unió a Meta en 2007, fue pionero en la integración del marketing de productos y respuesta directa en la empresa. Fue clave para que las apps de Facebook, Instagram y Messenger crecieran y superaran los mil millones de usuarios. En 2021, Alex y su equipo dirigieron el cambio de marca de la empresa de Facebook a Meta. También es autor de "Click Here: The Art and Science of Digital Marketing and Advertising".

Alex es gay, se identifica con los pronombres masculinos y es un miembro activo del grupo de recursos para empleados de la comunidad LGBTQ+ de Meta. Es licenciado en ciencias naturales egresado del Magdalene College de Cambridge, especializado en física experimental y teórica. Reside en Londres, su ciudad natal.
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