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portada China's 'Everything Online' Company: The Unique Innovation Model of Tencent
Type
Physical Book
Publisher
Author
Language
English
Pages
215
Format
Hardcover
ISBN13
9781009738958

China's 'Everything Online' Company: The Unique Innovation Model of Tencent

Fu, Xiaolan; Yip, George; Ding, Xuechen (Author) · Cambridge University Press · Hardcover

China's 'Everything Online' Company: The Unique Innovation Model of Tencent - Fu, Xiaolan; Yip, George; Ding, Xuechen

New Book Imported to Austria
Delivery: 03 Sep - 07 Sep Shipping: 5 to 6 business days.
145,11 €
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Synopsis "China's 'Everything Online' Company: The Unique Innovation Model of Tencent"

How did Tencent become one of the world's most innovative tech giants? This book offers a rare, in-depth look at Tencent's rise through the lens of innovation management. From early products like QQ to the creation of WeChat and its expansive digital ecosystem, the book explores how Tencent drives continuous and breakthrough innovation across technology, management, platforms, and social value. It introduces Tencent's unique Sequoia-like innovations (deep, directed, invisible, and compound), market-type organisation and OCEAN ecosystem, which promotes openness (O), coopetition (C), empowerment (E), autonomy (A), and attentiveness to stakeholders' needs (N). Readers will discover how Tencent leverages corporate values, internal coopetition, digital human resource management, internal talent mobility, platform ecosystems, and social value creation to remain innovative, competitive, and forward-looking. Accessible and insightful, this book is essential reading for students, academics, business leaders, and policymakers interested in innovation management, technology development, digital platforms, and China's evolving technology landscape.

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