Name: Brands and Brand Management: Contemporary Research Perspectives
SKU: 56037021
Price: 96.66 EUR
Availability: InStock
Author: Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J.
ISBN: 9781138882706

Type

Physical Book

Publisher

Psychology Press

Author

Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J.

Language

English

Pages

344

Format

Paperback

Dimensions

22.6x15x2 cm

Weight

0.48 kg.

ISBN13

9781138882706

Edition No.

Synopsis "Brands and Brand Management: Contemporary Research Perspectives"

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.

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Brands and Brand Management: Contemporary Research Perspectives - Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J.

Synopsis "Brands and Brand Management: Contemporary Research Perspectives"

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