Name: Brand Mascots: And Other Marketing Animals
SKU: 56027806
Price: 341.31 EUR
Availability: InStock
Author: Stephen Brown Sharon Ponsonby-Mccabe

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Type

Physical Book

Publisher

Routledge

Author

Stephen Brown Sharon Ponsonby-Mccabe

Language

English

Pages

256

Format

Hardcover

ISBN13

9780415826761

Edition No.

Brand Mascots: And Other Marketing Animals

Stephen Brown Sharon Ponsonby-Mccabe (Author) · Routledge · Hardcover

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Synopsis "Brand Mascots: And Other Marketing Animals"

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community.

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Brand Mascots: And Other Marketing Animals - Stephen Brown Sharon Ponsonby-Mccabe

Synopsis "Brand Mascots: And Other Marketing Animals"

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