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portada Brand Champions: How Superheroes Bring Brands to Life
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
256
Format
Hardcover
ISBN
0230220320
ISBN13
9780230220324
Edition No.
2011
Categories

Brand Champions: How Superheroes Bring Brands to Life

I. Buckingham (Author) · Palgrave Macmillan · Hardcover

Brand Champions: How Superheroes Bring Brands to Life - I. Buckingham

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Synopsis "Brand Champions: How Superheroes Bring Brands to Life "

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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The book is written in English.

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The binding of this edition is Hardcover.

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