Name: Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory
SKU: 62831114
Price: 29.25 EUR
Availability: InStock
Author: Alena Kalkum; Isabel Reinhardt

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Type

Physical Book

Publisher

Grin Verlag

Author

Alena Kalkum; Isabel Reinhardt

Language

English

Pages

Format

Paperback

ISBN13

9783656380177

Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory

Alena Kalkum; Isabel Reinhardt (Author) · Grin Verlag · Paperback

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Synopsis "Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory"

Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents Brand Overview Survey Target Group Maslow Theory Freudian Personality Theory Involvement Theory Conclusion References Internet Sources Enlargement Range

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Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory - Alena Kalkum; Isabel Reinhardt

Synopsis "Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory"

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