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portada Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici
Type
Physical Book
Author
Publisher
Language
English
Pages
187
Format
Paperback
Dimensions
22.9 x 15.0 x 1.0 cm
Weight
0.27 kg.
ISBN13
9783034321037
Categories

Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici

Marco Pichierri (Author) · Gianluigi Guido (Author) · M. Irene Prete (Author) · Peter Lang Group Ag, International Academic P · Paperback

Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici - Guido, Gianluigi ; Prete, M. Irene ; Pichierri, Marco

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Delivery: 05 Aug - 07 Aug Shipping: 5 to 6 business days.
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Synopsis "Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici"

This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.

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