Name: Better Marketing 2021: A Student Study Guide
SKU: 56651746
Price: 38.80 EUR
Availability: InStock
Author: Kay, Mark
ISBN: 9781716117213

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Better Marketing 2021: A Student Study Guide

Type

Physical Book

Author

Mark Kay

Publisher

Lulu.com

Language

English

Pages

246

Format

Paperback

Dimensions

22.9x15.2x1.3 cm

Weight

0.34 kg.

ISBN13

9781716117213

Synopsis "Better Marketing 2021: A Student Study Guide"

Finally a marketing textbook has arrived that students around the globe have been waiting for! This text is designed to maximize learning and minimize wasted effort. All the annoying and confusing pictures common in ordinary textbooks are gone, leaving readers with a distilled and concentrated picture of marketing and a satisfying reading experience. And no ripoff pricing is tolerated. This book takes the high road, asking readers to take a sympathetic view of consumers and question orthodox perspectives. Practical realities are considered and the darker practices of marketing are criticized. Fair exchange and better relationships are required goals. What if business was run to satisfy customers without destroying the planet? Would not that be amazing? After years of development and testing, this guide prepares students to simply do marketing better.

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Better Marketing 2021: A Student Study Guide - Kay, Mark

Synopsis "Better Marketing 2021: A Student Study Guide"

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