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portada Betriebliche Marktforschung (in German)
Type
Physical Book
Publisher
Author
Year
2017
Language
German
Pages
346
Format
Paperback
ISBN13
9783110578492
Edition No.
2
Categories

Betriebliche Marktforschung (in German)

Marco / Rietz, Christian Ottawa (Author) · De Gruyter Oldenbourg · Paperback

Betriebliche Marktforschung (in German) - Marco / Rietz, Christian Ottawa

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Synopsis "Betriebliche Marktforschung (in German)"

This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.

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The book is written in German.

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The binding of this edition is Paperback.

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