Name: Asian Brand Strategy (Revised and Updated)
SKU: 63534799
Price: 73.16 EUR
Availability: InStock
Author: M. Roll
ISBN: 9781349675739

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Type

Physical Book

Publisher

Springer Nature B.V.

Author

M. Roll

Year

2017

Language

English

Pages

360

Format

Paperback

Dimensions

21.6x14 cm

ISBN13

9781349675739

Asian Brand Strategy (Revised and Updated)

M. Roll (Author) · Springer Nature B.V. · Paperback

New Book Imported to Austria

Delivery: 26 Oct - 02 Nov

73,16 €

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73,16 €

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Synopsis "Asian Brand Strategy (Revised and Updated)"

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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Asian Brand Strategy (Revised and Updated) - M. Roll

Synopsis "Asian Brand Strategy (Revised and Updated)"

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