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portada Agricultural Marketing
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Format
Hardcover
Dimensions
28.0 x 21.6 x 1.3 cm
Weight
0.72 kg.
ISBN13
9781641162951
Categories

Agricultural Marketing

Albert Maxwell (Illustrated by) · Callisto Reference · Hardcover

Agricultural Marketing - Maxwell, Albert

New Book Imported to Austria
Delivery: 29 Jul - 31 Jul Shipping: 4 to 5 business days.
148,33 €
Import costs and 10% VAT included in the price ✅
148,33 €

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Synopsis "Agricultural Marketing"

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.

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