Name: Advertising Management: Theory and Practice
Price: 175.72 EUR
Availability: InStock
ISBN: 9781635490145

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portada Advertising Management: Theory and Practice

Advertising Management: Theory and Practice

Type

Physical Book

Publisher

Larsen And Keller Education

Year

2017

Language

English

Pages

264

Format

Hardcover

ISBN13

9781635490145

Synopsis "Advertising Management: Theory and Practice "

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

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