Name: Advertising and Democracy in the Mass Age
Price: 101.07 EUR
Availability: InStock
Author: Qualter, Terence H.
ISBN: 9781349216123

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portada Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age

Type

Physical Book

Author

Terence H. Qualter

Publisher

Palgrave MacMillan

Language

English

Pages

195

Format

Paperback

Dimensions

21.6 x 14.0 x 1.2 cm

Weight

0.27 kg.

ISBN13

9781349216123

Synopsis "Advertising and Democracy in the Mass Age"

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

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Advertising and Democracy in the Mass Age - Qualter, Terence H.

Synopsis "Advertising and Democracy in the Mass Age"

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